YouTube Head of Music Lyor Cohen said that Google Music Play and YouTube Red will be combined into a single property. Cohen confirmed the eventual merger during a session at the New Music Seminar event in New York. He said the move would help educate consumers and increase the company’s subscriber numbers.
There have been rumors of such an action for several months, especially after the teams for those services were combined in February. Lyor did not go into more detail about the timeline for blending the properties, and did not discuss specifics around if and how names, branding, or the apps themselves might change.