Last summer, MBW ran a widely-read story which blew the lid off the fact that Spotify’s platform was being deliberately clogged up with music by ‘fake’ artists.
We were told that Daniel Ek’s company was encouraging and even paying producers to create tracks under untraceable pseudonyms – within specific musical guidelines – which were then being drafted into key first-party playlists.
After some consideration, Spotify declined to comment.
On Friday (July 7), nearly a year after our article appeared, Spotify issued a fierce denial of such accusations.
“We do not and have never created ‘fake’ artists and put them on Spotify playlists. Categorically untrue, full stop,” said a spokeperson in response to a Vulture article which cited MBW’s story.