To breathe a sigh of relief and rest on our laurels, as if we’ve arrived at our destination, would be to completely misread the landscape. The digital transition is not a journey with a beginning, middle and end – physical to download to streaming – it is an ongoing transformation driven by a rate of technological change that shows no signs of decelerating
Technology is not just increasing accessibility, it is creating new modes of consumption. And it is changing what is being consumed.
The very concept of music-based entertainment is being broadened – beyond records and songs – into new audio-visual and interactive formats including mobile messaging, live streaming, Virtual Reality and Augmented Reality.