Now indie labels can window albums on Spotify Premium thanks to Merlin deal

Merlin has confirmed that it has inked a new, multi-year license agreement with Daniel Ek’s platform – and, like UMG, its members have won the right to ‘window’ album releases on Spotify Premium (presumably, like UMG, for a two-week period).

These members include Beggars Group, Domino, Entertainment One, Epitaph/Anti, Hopeless Records, Kobalt Music Recordings, Mad Decent, [PIAS], Secretly Group, Sub Pop and Warp.

The new agreement is said to have been ‘structured to reflect and promote the value of Merlin’s collective offering of its members’ repertoire, while offering improved marketing and advertising opportunities and enhanced access to data’.

Spotify CEO Daniel EK tweeted: “Indie music has been a huge part of our success since day one & I am super happy to say we have a new, multi-year deal [with Merlin].”

Source: www.musicbusinessworldwide.com

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