We can see that artists – big acts, but also smaller acts in hip-hop and dance especially – are acting more and more as their own production companies.

They want to control all aspects of their monetization.

So they want either a license deal, with the major helping to market and promote, or they increasingly just want a simple distribution deal.

It’s a big change we’re going to see happen more and more.

Source: www.musicbusinessworldwide.com