Nielsen has just completed a study analyzing the habits and lifestyles of U.S. music listeners on Instagram, and the results show that if you want want to reach music lovers, that’s one of the best platforms to use for promotion.
What was determined? First of all, Instagram users are huge music fans, and show it with their wallets. They spend 42% more money on music and listen 30% more than the general population. In fact, the typical Instagram user spends a surprising $269 per year on music.
What do they listen to? 41% listen to pop/Top 40, 39% to rap and hip-hop, 33% to R&B, 30% to rock, 23% to country, and 13% to EDM.