Apple Music officially has more than 20 million paying subscribers.

The Cupertino company just confirmed the milestone to MBW – and it comes less than 18 months after the streaming service launched on June 30 last year.

The next obvious question: how does Apple’s latest subscriber count compare to Spotify’s?

Daniel Ek announced in September that his platform had bypassed 40m subscribers – while MBW expects it to top 50m by February 2017. (This could be accelerated by recently-announced price promotions worldwide.)

In 2016 alone, Spotify has added 12m subscribers at last count (28m > 40m) while Apple Music has added 10m (10m > 20m).

Source: www.musicbusinessworldwide.com

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