In September, we discovered that Facebook was hiring for a Director of Global Music Rights – a sure sign that the social media behemoth was aiming to shore up its relationships with the entertainment industry.

Now, we get another clue about its intentions.

MBW has spotted that Mark Zuckerberg’s company is hiring for a Product Manager with specific music-related duties at its HQ in Menlo Park, CA.

The successful candidate will ‘will lead the strategy and execution of Rights Manager, Facebook’s rights management platform for creators to manage copyrighted music and videos’.

Rights Manager was unveiled in April, and quickly drew comparisons with YouTube’s controversial Content ID tool.

When Rights Manager appeared, the tech press suggested its main function was to help media  publishers combat ‘freebooting’; the act of ripping someone’s popular video and uploading it to an unrelated channel in order to steal views.

But, for record labels and publishers, it appears Rights Manager’s functionality could go even further than that.

Source: www.musicbusinessworldwide.com

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