a couple of Internet magnates have started to enter the music industry. After several changes and integration, there are now four main providers now: Tencent group which includes QQ Music, Kugou and Kuwo; Ali group which includes Ali Planet and Xiami Music, and other players including Netease Cloud Music and Baidu Music.
After integrating Kugou and Kuwo with QQ Music, Tencent group now has a higher market share in copyright operation, content distribution and customer numbers. Meanwhile, Ali group is developing into pan entertainment platform by launching music app Ali planet. Netease Music, another close competitor, is aiming to make money on differentiating digital music through financing.