Sony-owned The Orchard has entered into an exclusive partnership with Taihe Music Group (TMG), the largest label group and music service provider in China.

The deal will see The Orchard’s complete music catalogue made available on services including Ali Music, Kugou, Kuwo, NetEase Cloud Music, QQ Music and Baidu Music, which TMG owns.

In return, The Orchard will look after TMG’s local catalogue internationally outside of China.

Source: www.musicbusinessworldwide.com

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