Crowdmix convinced itself it could build an entire new social network around music. It couldn’t because of 3 reasons:

Music is fundamentally not important enough to enough people to build any sort of scale of social network around it
As Google learned the hard way, there is only room for one major scale social network
Social networks are yesterday’s technology. They are how Digital Immigrants and older Millennials interact digitally. Messaging apps have replaced social networks for Gen Z and younger millennials