Spotify’s average subscriber paid 5% less last year – but premium conversion grew 7% 

The average Spotify subscriber in 2015 paid around €62.30 ($69.30) a year, or €5.20 ($5.78) a month, according to the company’s latest set of financials.

This figure is a low-end approximate, based on the number of subscribers Spotify had at the end of 2015 (28m) and the total amount of revenue brought in from premium accounts across the year (€1.74bn, or $1.94bn at current exchange rates.)

On the surface of it, a $5.78 monthly subscription average may seem like a disappointment to music rights-holders – especially those used to referring to Spotify’s $9.99/£9.99/€9.99 monthly subscription price.

But when you consider other factors, it’s perhaps more positive than it first appears.

In 2014 – at current exchange rates and on the same basis – the average Spotify subscriber paid €65.24 ($72.71) a year, or €5.44 ($6.06) per month.

Source: www.musicbusinessworldwide.com

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