The EU executive will propose a quota requiring online video streaming services to offer at least 20% European content.
A leaked proposal obtained by EurActiv.com will revise the six-year-old audiovisual media services directive and apply laws that currently apply to television to online streaming services like Netflix.
Commission Vice President Andrus Ansip and Commissioner Günther Oettinger are slated to reveal the changes to the directive next Wednesday (25 May), along with a slew of other digital policy proposals on e-commerce and geoblocking.
The document claims to create “a more level playing field in the promotion of European works by obliging on-demand services to reserve at least 20% share for European works in their catalogues and to ensure adequate prominence of such works”.
Under the changed directive, EU countries can also force streaming services to put money into producing European television shows or movies.