Kobalt’s AMRA increases YouTube publishing payouts by 34% in EU

Until AMRA took over last year, Kobalt’s collection responsibility in Europe fell to its partnership with Swedish CMO STIM  – a venture which, after it was struck in 2013, resulted in its own significant uplift in collections.

Tomas Ericsson, CEO of AMRA said, “This uplift is exceptional both because it’s in Europe, one of the most mature markets in the world, and because it’s in addition to the already significant uplift from Kobalt’s previous partnership with STIM.

“To deliver a combined 28% uplift from Spotify and YouTube on top of what Kobalt has already achieved with STIM, is truly an amazing result. As well as a strong indicator of the tremendous uplift to come from the other major DSP’s and other markets around the world.”

Source: www.musicbusinessworldwide.com

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