In today’s music world, video rules. With the rise of YouTube this proves to be self evident. But many talented musicians and bands opt out, worried they simply do not have the funds to make “professional” music videos.
But what does it really take to make a “professional” music video these days? What are the real costs? And ultimately: do fans really care?
I’ve gathered some advice from various discussions with associates in the SF Bay Area music scene, and I also have. Hope you find it helpful!